There are many strategies a business can use to measure the Return on Investment (ROI) when using your vehicle as an advertisement. For example, Quickbooks suggests following these three tips to measure the leads generated by incorporating “mobile billboards” into your marketing plan.
1 – Provide a unique phone number to keep track of the calls generated by the sign printed on your vehicle(s).
2 – Promote a special discount or deal that people can reference when they call the number provided on your vehicle(s).
3 – Create a special landing page and promote that URL on your vehicle. This is a great strategy to incorporate with your current PPC advertising campaign.
Once the numbers are in, most businesses see that using their vehicles as marketing platforms is an effective and affordable way of optimizing their advertising budgets. Think about it. You’re already using your car, truck, van, or SUV to get around. Why not multitask by getting your company’s message out to prospective clients?
At Phillips Sign & Lighting, we can help you design and develop the perfect layout for your mobile ads. Visit our vehicle graphics gallery to look at some of our previous work. Or, if you need more information about mobile advertising, channel letter signs, pole signs, neon signs, electronic display signs, or outdoor sign lighting, give us a call at (586) 468-7110, or reach out to us through the contact form on our website.