Giving your building identity with your company name is a basic necessity.
However, do you want to just cover the basics?
Showcasing your brand in an array of ways gives people multiple vantage points to really make your brand resonate with them. For example, Healthmark Fraser gave us the freedom to give their building identity with style. They already had a great logo and color scheme for us to work with right from the get go. So, this is what we created for them.
We started off with a custom fabricated monument sign. The sign cabinet has routed aluminum faces that gives dimension and depth to the to the black logo and blue name of the company. Then, to really create a one of a kind feature, we added a color changing, glass globe that was wrapped with aluminum accents and featured their name and logo.
Now it was time for the entrance to the building. When looking at the building layout, we decided to go with the "hm" logo as illuminated channel letters. This fit the building perfectly at this position of the building.
Lastly, it was time to do the opposite end of the building, where we had a large canvas to work with. Here, we opted for the logo and full name of the company in an extremely large channel letter layout. This was the finishing piece that gave the whole building the perfect aesthetic.
So....from every angle you know you’re seeing Healthmark Fraser. Not only are you seeing it, but the signage had become the jewel of the building that brings it all together.