It’s easy to underestimate the power of a quality sign for your business. You may think, “as long as the sign gives people the information it needs, what’s the difference?” But there is a big difference. The right sign attracts more attention from people, it sticks in their minds, and it brings in more customers. One of the best signs for any business or storefront is the channel signs.
Channel signs are a classic for businesses, here’s why they are so popular and successful.
The options for designing a channel sign are endless. This means that you can personalize it to represent your business exactly how you want it. The design sends conscious and unconscious messages to potential customers. You can make your business look classy, or carefree and fun, or anything in between.
Channel signs are generally written in block letters. This eliminates the chance of someone having trouble reading it. With regular signs, the font can be tough to understand if a business tries to get too fancy with it. That frustrates customers or loses their attention. This doesn’t happen with a quality channel sign.
Channel signs are one of the lower cost signs you can get for your business, but they still make a big impact. Plus, if you need lighting for your sign and choose LED lights, then your energy costs will stay low.
Lighting is a great choice for any sign, as it keeps the sign effective when it gets dark. With channel signs, you have tons of ways to light. You can front-light, back-light, front- and back-light, front- and side-light, and more. It all depends on your particular sign and how you want the finished product to look.
With an eye-catching channel sign on your business, it will start building brand awareness from that point on. The channel sign gives potential customers something to picture in their mind when they think of your business. Even if you don’t include a logo, there is still an image to associate with your business, which is powerful for building brand awareness.
If you’re considering a new sign for your business, it’s because you want to make a strong impression on your customers. The best place to go for the perfect channel sign is Phillips Sign & Lighting Co. Our expert team designs in-house, so we have full control over the entire process. We’ll get to know your business and what you want your sign to look like, then we’ll come up with a design that you love. After that, we’ll build the sign exactly as it was designed and install it for you.