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Nov 09, 2022

Tips for Building Successful Holiday Marketing Campaigns

 Tips for Building Successful Holiday Marketing Campaigns

Holidays are a special time of year for everyone, including businesses. Holidays are your chance to take advantage of increased shopping by creating promotions that are going to catch your customers’ attention. But in a sea of competing holiday marketing campaigns, how do you make sure yours sticks out from the crowd? A great place to start is with the right signage and lighting to draw customers in. Let’s take a look at how different types of signs and lighting can catch the eye and drive in foot traffic during the holidays.

LED Signs

Since holiday promotions are designed for a short time only, you need signs that you can take down or change once the holiday season passes. LED signs are perfect for this. Not only can you use bright lights and moving graphics to attract customers, but you can also change the message once your holiday promotion ends without having to take down the sign. You can program just about anything to show up on an LED sign. Whether it’s Santa riding by on his sleigh followed by your latest deal, or Jack-O-Lanterns rolling past the same way, you can get as creative as you want with LED signs to set yourself apart from the competition.

Temporary Signs

There are a wide range of temporary signs you can put up to boost attention for your holiday sales. These could be things like standing signs, hanging signs, window signs, and more. You can use these to draw people in off the street, or to direct customers toward your holiday offerings section if you run a retail store. Plus, once you’re done with the promotions, you can store these temporary signs for use next year.


The possibilities for holiday lighting are endless, and the benefits are obvious. Want to draw attention to a sign or to your storefront? Attractive lighting draws the eye. Want to show some holiday spirit and relate to your customers? No holiday display is complete without the right kind of lighting. We can help you find the best design for your lighting needs, finding the balance between stylish and attention-grabbing lighting that is sure to bring more attention to your holiday deals.

Phillips Sign & Lighting Co. | Custom signs and lighting for the holidays

When it comes to custom sign and lighting for your business, no one does it better than Phillips Sign & Lighting Co. We use our in-house design team to create the perfect display for your business goals. We’ll sit down with you to discuss your goals and needs, then we’ll come up with a plan that meets them. Once you’re happy with the details, we create the design, build the signs and/or lighting, and install them for you. If you want to stand out in the holiday crowd, get your business the quality signs and lighting it needs!

To learn more, give us a call at (586) 468-7110 or send in an online contact form today!

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