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Mar 07, 2014

Electronic Message Center—Best Form of Advertising?

 Electronic Message Center—Best Form of Advertising?

Electronic Message Centers can provide businesses with a cost effective way to reach customers.
According to an SBA study EMC maybe a cheaper than conven-tional advertising:
“• Newspaper advertising - the cost on average is about $7.39 for 1000 exposures within a 10-mile radius of the business location.
• Television advertising - The cost on average is approxi-mately $6.26 per 1000 exposures.
• Radio advertising - The cost is about $5.47 per 1000 expo-sures.
• New LED electronic message center display - The cost is less than $0.15 per 1000 expo-sures.

Assume, for example, that you spend $30,000.00 on this type of system, and that its useful life is about ten
years. The amortized daily cost of the message center would equal about $8.22. Add to this the daily cost
of electricity for this new LED unit (approximately $0.20), thus giving your business a daily message
center expense total of $8.42. With a daily traffic count of 20,000 vehicles passing your business, you
would have a cost of less than $0.43 per thousand exposures (counting drivers only)!
Best of all, with a changeable copy sign, a business does not have to worry about missing its target audience,
becoming “yesterday’s news,” or facing expensive production costs for changing its message, as happens frequently
with the other forms of adver-tising mentioned.”

Another great advantage of the EMC is that you write the message. You can change it at anytime from a standard PC located on your network.
If you want more information on EMCs please give us a call at586-468-7110


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