Having a great logo for your business is essential to brand recognition amongst your customers. New and existing customers need something that catches their eye and immediately embodies the experience your business can offer them. This will stick in their head, and your services will come up whenever they see it. There are plenty of ways you can design your logo, and trends come and go. If you’re wondering which direction to go with the design of your logo, check out some of these popular logo design trends to see what’s working now.
As you may have noticed in advertisements for many of the Fortune 500 companies, there is a trend toward the simple and minimalistic logo. The draw of this is that it’s sleek, not too busy, and has an element of class to it. If your current logo has a lot going on in terms of lines, pictures, and wording, consider how you could strip it down to its most simple form for a refreshing take on its appearance.
In marketing, nostalgia is a huge tool. It makes you think of a simpler time, which people tend to remember fondly. You can try designing your logo in the style of a certain decade like the 70’s, 80’s, or 90’s. For the best results, if you have a target demographic that is mostly in the same age group, find the decade they would have grown up in and style your logo accordingly. This will give the effect of nostalgia, subtly making your brand feel more familiar to them.
For a more artsy angle on your new logo, consider using geometric shapes. If you have a character or animal as your logo, you can create it out of colored triangles, squares, and other shapes for a potentially more appealing version that still has the essence of your original logo.
The best way to give your logo some character is to have a talented artist draw it up by hand. It could be just the name of your company in an interesting font, or it could include a character or symbol. Either way, hand drawn logos are going to be unique and instantly recognizable. The only downside is that you will need someone with a gift for drawing, but finding a person like that will be worth it in the long run.
Another aspect of the minimalistic design if you’re going that way is to choose a few bold colors to make your logo pop. You want some contrast between the colors but still in a way that complements each other. This will draw attention to your logo and give your customers something to remember it by.
Unless you have an in-house design team, it can be tough to come up with an appealing logo idea on your own, let alone design it the way you pictured it. At Phillips Sign & Lighting, we have a team of expert designers who can talk with you to learn what you’re looking for out of your logo. If you’re unsure about aspects of it, we can throw out some ideas of our own. Once we know what you want, we’ll draw up a design that you’re sure to be happy with. If you don’t like it, we’ll figure out what’s wrong and fix it so that you do.
To learn more about our logo design services, get in touch with us by calling (586) 468-7110 or sending in an online contact form now!