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If you’ve ever driven through a downtown area and seen the signs hung up on the side of the pole advertising the downtown area or maybe a local sports team, then you’ve seen pole banner signs. They’re a great way to attract the attention of drivers and passengers in cars, as they’re lined up along the street and usually at the level of where storefronts hang their signs. So, when people are scanning stores to see where they want to go, they’ll see the pole banner sign right in their line of sight. They’re often used by cities, schools, universities, and even shops to call attention to any promotion or event going on. Pole banners can be anywhere from 2 to 8 feet in length, and 18 to 30 inches in width.
Unless there’s a pole on your business’s property that you own, you’ll have to ask permission to install a pole banner sign on a pole. It’s generally a simple process. First, you find out who owns the pole. It could be the local government or a private business, or it could be a university. If it’s a local government or university, you’ll want to ask permission a few weeks in advance before you’ve designed and paid for the sign. For local governments, you’ll have to apply for a permit. As long as there isn’t too much competition for the spot, that shouldn’t be a problem.
· Draw the eye to one specific spot – Like with any sign, you want your pole banner sign to be something that is quick to understand. People won’t be looking at them for long, so make use of the limited attention span. Put your message in the center and don’t distract from it. It’s okay to have some background to it, but your primary message should be the loudest part of the sign so that eyes go straight to it.
· Invest in quality – You want this pole banner sign to send the right message about your business. If it looks tacky or cheap, then that’s what people will take away from it. Plus, if you’re asking a private business or local government to let you hang it up, they won’t approve it if it’s an eyesore.
· Get the help of an expert – Unless you’re an expert in graphic design and manufacturing signs, then you need the help of a professional sign making company. This will simplify the process for you and guarantee a great result. You’ll just tell them what you want, and they’ll use their expertise to make it happen.
When you’re making a sign to advertise your business, you want to put your best foot forward. With help from the experienced team at Phillips Sign & Lighting Co., we can make that happen. Our in-house design team allows us to take care of the whole process for you. We’ll talk with you about your ideas for the sign, what message you want it to send, and how you want it to look, and then we’ll come up with a design for it. Once you’re happy with the design, we’ll manufacture the sign and put it up for you. You won’t have to worry about doing any of the work, we’ll take care of it all and deliver a fantastic sign to represent your business.
To schedule a design appointment or to learn more, call at (586) 468-7110 or send in an online contact form today!