From our experience and specialty in creating signs and lighting solutions for businesses, we know firsthand the importance of having a standout sign that draws attention to your business. Your sign is often the first impression customers have of your business, and it can play a crucial role in attracting new customers and building brand recognition. Here are some tips from our decades in the industry that can help your business's signs stand out from the crowd.
One of the most important things to keep in mind when designing a sign is to keep it simple. Your sign should be easy to read and understand at a glance, especially if it will be viewed from a distance. Avoid using too many colors or fonts and keep your message clear and concise. You want people to be able to understand what your business does or sells without having to strain their eyes or spend too much time deciphering your sign. People simply won’t spend much time looking at your sign. Think of the last time you saw a sign for a business you aren’t familiar with. You probably didn’t stop and look at it, you likely glanced over it and maybe it caught your eye for an extra second. That is the goal with your sign. That extra second will give potential customers enough time to remember something about your business.
The font you choose for your sign can make a big difference in how it's perceived. A font that's too fancy or ornate can be difficult to read, while a font that's too plain can be boring. It's important to choose a font that fits your brand and is easy to read. For example, if you're a law firm, you may want to choose a more formal font, while a trendy boutique may opt for a more playful and modern font.
Contrast is an important element in creating a sign that stands out. A sign that has good contrast will be more visible and easier to read. This means using colors that are opposite each other on the color wheel, such as black and white, or blue and orange. You can also use contrast in the size of the text or the use of bolding to make certain words stand out.
Lighting can be a powerful tool in making your sign stand out. Illuminated signs can be seen from farther away and can make a big impact at night. You can use spotlights or backlights to draw attention to specific areas of your sign or use lighting effects to create a unique look. It's important to work with a professional lighting company to ensure your sign is properly lit and meets local regulations.
Finally, don't be afraid to think outside the box when it comes to designing your sign. Consider using unique materials or shapes that stand out, or adding a catchy slogan or tagline that will stick in people's minds. A sign that's creative and memorable can help set your business apart from the competition.
At Phillips Sign & Lighting Co., we specialize in creating custom signs and lighting solutions that help businesses stand out. We work with our clients to design and install signs that fit their unique needs and help them achieve their marketing goals. The signs we create for our clients don’t just stand out, they capture and convey to customers the experience they can look forward to at your business.
If you're looking to make your business's signs stand out, contact us today by calling (586) 468-7110 or send in an online contact form to learn more about our services.