If you’ve ever walked through a hospital or an airport, you know how essential directional signage can be. It’s easy to overlook the importance of a sign telling people where to go as a business owner, you already know where everything is in your business and where your business is located. But for a new customer, directional signage makes finding what they want or need much easier without needing a person there to tell them. Let’s take a look at the benefits of directional signage for your business.

Directing Customers

Of course, directional signage is great for directing your customers where to go. This could mean putting a directional sign outside to show customers where your business is located, or it could mean directional signs inside your business to highlight important areas where they can find what they need. Either way, it takes the guesswork out of the customer experience and makes your business more accessible.

More Effective Use of Employees’ Time

In any customer facing job, you’ll likely have to direct customers to areas they want to go. Like in a restaurant, a customer might stop a waiter to ask where the bathroom is. In a grocery store, they might stop a stocker to ask where they can find the dog food. These small interruptions don’t take long, but they’re still interruptions. You can keep everything running smoothly by answering these questions with directional signs before they’re even asked.

Brand Recognition

By putting up signs outside in the general vicinity of your business, you can catch the eye of potential customers who aren’t close enough to see your business. You can put a bit of information about what you do on the sign, as well as direct them where to go. This shows them where to go if they want something you have to offer. Even if they aren’t going to stop in right after seeing the sign, there’s still a higher chance they’ll remember where you’re at and what you can do for them.

Great Return on Investment

Since these signs are so simple, they don’t cost much to make or install. Once they’re up, they are working for you 24/7. So, for a small upfront cost, you have basically unlimited use from these signs that can both improve the experience for your customers and get your name out there. Outdoor directional signs will require more maintenance due to wear from weather, but indoor directional signs should last as long as you need them to.

PHILLIPS SIGN & LIGHTING CO. | CUSTOM DIRECTIONAL SIGNAGE & MORE

No matter what kind of sign or lighting you need for your business, the expert team at Phillips Sign & Lighting Co. have you covered. We can custom make anything you want. We’ll sit down for a design consultation to iron the plan, then we’ll create the design and run it by you. If you want to change it, we can. Once you’re happy with it, we will make the sign and install it for you. Then, you can sit back and watch the customers roll in!

To learn more about our sign making process, give us a call at (586) 468-7110 or send in an online contact form today!