Signs 101: Your Ultimate Guide to Business Signage
Why Business Signage Matters for Your Brand?
Understanding the various types of business signage is crucial for enhancing your brand’s visibility and professional image. Whether you’re a new business owner setting up your first location or an established company looking to refresh your signage, this guide provides essential knowledge. By the end, you’ll have the clarity to select the perfect signage to attract customers, boost foot traffic, and stand out in a competitive market.
Explore Different Types of Signs for Every Business Need
Monument Signs
A monument sign is a freestanding, low-profile outdoor sign typically located at ground level.
Monument Signs
A Monument sign is a freestanding, lower-profile sign that is detached from a building and has a support structure. The sign is installed on a steel pole, set in a concrete footing. The exposed pole is typically covered by a decorative shroud, skirt, or masonry. These types of signs are at the entrances of a property, business, shopping center and subdivisions. They are not to be confused with pole or pylon signs.
Monument signs are typically two-sided signs – a first impression of your business or facility. They can simply have the name of your business or you can incorporate more elements into the sign, such as an electronic message center, a changeable copy unit, decorative accents and more!
All of our monument signs are uniquely designed to represent your business.
Wall Signs
A Wall Sign, in the realm of commercial branding, is a powerful visual element strategically mounted on the exterior or interior walls of a business.
Wall Signs
A Wall Sign, in the realm of commercial branding, is a powerful visual element strategically mounted on the exterior or interior walls of a business. This dynamic signage solution goes beyond mere identification; it serves as a bold statement of your brand’s identity. Whether it’s dimensional lettering, illuminated logos, or eye-catching graphics, Wall Signs by Phillips Sign & Lighting transform blank walls into captivating canvases, leaving a lasting impression on customers and passersby alike.
Pole Signs
A pole sign is a type of outdoor commercial signage that is mounted on a tall pole or pylon.
Pole Signs
A pole sign is a type of outdoor commercial signage that is mounted on a tall pole or pylon. These signs are designed to be highly visible from a distance, making them effective for attracting attention and guiding customers to a business location. Pole signs are often used near highways, major roadways, or in areas where visibility from a distance is crucial for advertising and brand recognition.
The structure typically consists of a vertical pole or pylon, with the sign placed at the top. This elevated placement ensures that the sign is easily seen above surrounding buildings and obstacles. Pole signs can vary in design and size, allowing for customization to match the branding and identity of a business. They are commonly used by businesses such as retail stores, restaurants, and service providers to increase visibility and draw in passing traffic.
Channel Letter Signs
Channel letter signs are three-dimensional signs that are commonly used for business identification and branding.
Channel Letter Signs
Do you want a sign that reaches out and grabs the attention of potential customers? Then a very popular style for your business is channel letters.
Channel letters work well for all types of businesses and locations, including standalone buildings, plazas and malls. The letters and logos can be whatever you want them to be! This gives you the freedom in design, style and mounting.
Channel letters are individual letters typically face lit utilizing super bright LED illumination. These letters are mounted individual (remote mount) or mounted on a raceway that is installed on your building, and can be painted to match.
With the advent of LED illumination, we recommend using a photo cell to control the power to your sign. On at dusk or even cloudy darker days and off at daybreak. For a subtler look, ask us about halo illumination.
Your channel letter sign, while consuming very little energy, is your 24-hour salesperson.
Interior Signs
Interior signs are a type of signage specifically designed for use within the interior spaces of buildings, establishments, or facilities.
Interior Signs
Interior signs are a type of signage specifically designed for use within the interior spaces of buildings, establishments, or facilities. These signs serve various purposes, contributing to the functionality, aesthetics, and overall communication within a space. Interior signs are essential for providing information, guiding visitors, and enhancing the overall experience within a building.

Electronic Message Center Sign
An Electronic Message Center sign is a type of electronic signage that uses light-emitting diodes to display dynamic content.
Electronic Message Center Sign
People ask quite often. What is an electronic message center? An electronic message center (EMC) is a digital display designed for an outdoor environment. This type of sign uses exposed LEDs to vividly display your messages. They are capable of storing and displaying anything from a simple line of text to different images and video clips. Powerful scheduling software allows you to manage your message for months in advance No manpower is needed to manually change letters anymore.
You can’t help but notice these signs, which have gained popularity over the past decades. They get attention, and are proven to increase sales and awareness! Lively text and graphics designed for outdoor environments. These units can be programed from states away with the new cellular service.

Tenant Panel Sign
A Tenant Panel Sign is a type of signage commonly used in commercial buildings, shopping centers, or office complexes to identify and display the names of individual tenants or businesses within a shared space.
Tenant Panel Sign
A Tenant Panel Sign is a type of signage commonly used in commercial buildings, shopping centers, or office complexes to identify and display the names of individual tenants or businesses within a shared space. These signs typically consist of a panel or series of panels that feature the names, logos, or branding elements of the various tenants occupying the building or complex.

Real Estate Signs
A Real Estate Sign is a type of signage used to advertise and promote properties that are for sale, lease, or rent.
Real Estate Signs
A Real Estate Sign is a type of signage used to advertise and promote properties that are for sale, lease, or rent. These signs are commonly placed on or near the properties they represent and serve as a visual marketing tool to attract potential buyers, tenants, or investors. Real Estate Signs are a fundamental element of the real estate industry, providing a means to convey essential information about a property to passersby and those specifically searching for real estate opportunities.

Directional Signs
Directional signs are a type of signage designed to guide and instruct people on how to navigate a specific area or reach a particular destination.
Directional Signs
Directional signs are a type of signage designed to guide and instruct people on how to navigate a specific area or reach a particular destination. These signs are strategically placed to provide clear and concise directions, ensuring that individuals can easily find their way within a complex environment, such as a facility, campus, or event venue.

Neon Sign
A Neon Sign is a type of illuminated signage that uses neon gas to produce a vibrant and colorful light.
Neon Signs
A Neon Sign is a type of illuminated signage that uses neon gas to produce a vibrant and colorful light. In the context of business use, neon signs are often custom-made to display the name, logo, or specific message of a business. These signs are valued for their eye-catching and nostalgic aesthetic, making them popular choices for storefronts, restaurants, bars, and other establishments seeking to enhance visibility and create a distinctive brand image.

Vinyl & Vehicle Graphic
Traditionally, signs and vehicles were hand lettered by an experienced artist employing paint and a brush.
Vinyl & Vehicle Graphics
Traditionally, signs and vehicles were hand lettered by an experienced artist employing paint and a brush. Today most signs and vehicles are decorated utilizing vinyl in one form or another. Made from a thin layer of colored PVC, with a pressure activated adhesive backer, vinyl is a versatile material with many uses.
From store hours and window graphics, to fleet identification, our artists will create the look that’s right for you. Vinyl is available in hundreds of colors and finishes. We can also digitally print any pattern, logo, or graphic with amazing results!