Make Your Storefront Stand Out: Expert Signage & Lighting Solutions

As a business owner, you’re always looking for ways to make your business stand out from the competition and drive in new customers. While it pays to get creative, there are also some simple changes you can make that you may not have considered yet, which can pay off as well. At Phillips Sign & Lighting Co., we are experts in designing the kind of signs and lighting that grab attention and make a lasting impression. If you’re looking to make your storefront stand out from the crowd, check out some of the best ways to do so.

Why Your Business Needs Eye-Catching Signage

Your storefront is often the first impression a potential customer has of your business. In a bustling area like Metro Detroit, a clear, attractive, and memorable sign isn’t just decoration – it’s a vital marketing tool. Effective signage draws in passersby, reinforces your brand, and ultimately drives foot traffic and inquiries.

Choose the Right Sign for Your Business

There are many signs you can use; some are more effective for certain types of traffic than others, but all can benefit your business.

Channel Letter Signs

These are the bold signs you typically see at the top of a storefront, often in individual block letters. They catch the eye, are easy to read, and ensure there is no mistake what business is in your building. Channel letter signs are a classic choice for maximum brand visibility.

Pole Signs

Pole signs are, as you might guess, signs on a pole. You can place these near the street or in view of the highway so that oncoming cars notice your business before it’s too late to pull off the highway or into your parking lot. They are excellent for increasing visibility from a distance, especially for businesses not directly on a main road.

A-Frame Signs

These simple signs stand outside of your storefront in the view of pedestrians walking by. They are perfect for advertising your latest deals or specials, as well as popular offerings and events. A-frame signs are versatile and easily updated, ideal for dynamic promotions.

Monument Signs

These are large, fixed signs that typically sit on the corner of your lot and grab attention from people walking or driving by. They’re effective because they expand the reach of your advertising beyond just your storefront, so that people can see your business even without directly looking at it. Monument signs provide a strong, permanent presence.

Electronic Signs

Often in the form of a monument sign, electronic signs offer extra value. You can capture more attention with bright lights and moving graphics, and you can change the content of the sign as deals come and go seasonally. Electronic signs offer unparalleled flexibility for real-time messaging and promotions.

What Makes a Sign Truly Effective?

Beyond choosing the right type of sign, several design elements are critical to ensuring your signage achieves its purpose:

Choice of Font: Prioritize Readability

While it can be tempting to use a fancier font than most, it can come at the cost of being harder to read. People aren’t going to spend much time trying to figure it out. Choose a clear font that can be read at a glance above all else, as a split-second of attention is all you can expect.

Add Borders to Your Sign for Impact

Especially in an area where there are many signs, adding borders can make a sign pop out from its surroundings. A well-designed border can frame your message and make it visually distinct.

Keep Content Short & Specific

Like we mentioned earlier, people aren’t going to stop for long, if at all, to read a sign. If you’re advertising a deal, make sure the product or service is front and center, and use the fewest words possible to explain the details of your deal. Clarity and conciseness are key.

Leverage Attractive Lighting

Lighting draws the eye to your sign. The right lighting can capture customers’ attention even if they aren’t looking directly at the sign. It also ensures that your sign remains bright enough to read once it starts to get dark outside, extending its visibility into the evening.

Partner with Phillips Sign & Lighting Co. for Expert Solutions

To truly stand out, you need the best. When it comes to making your business stand out from the crowd, the signs and lighting we design are unparalleled. Our expert in-house design team will work with you to design signs and lighting that meet all of your goals and your business’s unique style. We’ll collaborate with you to create a design you love, and then we’ll expertly build and install it for you.

To learn more about how custom signage can transform your business’s visibility, give us a call at (586) 468-7110 or complete our contact form today!