As a business owner, you’re always looking for ways to make your business stand out from the competition and drive in new customers. While it pays to get creative, there are also some simple changes you can make you may not have considered yet that can pay off as well. At Phillips Sign & Lighting Co., we are experts in designing the kind of signs and lighting that get people’s attention and make an impression. If you’re looking to make your storefront stand out from the crowd, check out some of the best ways to do so.

USE A VARIETY OF EFFECTIVE SIGNS

There are many signs you can use, some are more effective for certain types of traffic than others, but all can benefit your business.

CHANNEL LETTER SIGNS

These are the big signs you see at the top of a storefront in block letters. They catch the eye, are easy to read, and make sure there is no mistake what business is in your building.

POLE SIGNS

Pole signs are, you guessed it, signs on a pole. You can put these near the street or in view of the highway so that cars coming notice your business before it’s too late to pull off the highway or into your parking lot.

A-FRAME SIGNS

These simple signs stand outside of your storefront in the view of pedestrians walking by. They are perfect for advertising your latest deals or specials, as well as popular offerings and events.

MONUMENT SIGNS

These are large, fixed signs that sit on the corner of your lot and grab attention from people walking or driving by. They’re effective because they expand the reach of your advertising past only your storefront, so that people can see even without looking at your business.

ELECTRONIC SIGNS

Often in the form of a monument, electronic signs have extra value. You can catch more attention with bright lights and moving graphics, and you can change the content of the sign as deals come and go seasonally.

What Makes a Sign Effective

CHOICE OF FONT

While it can be tempting to use a fancier font than most, it can come at the cost of being harder to read. People aren’t going to spend much time trying to figure it out. Choose a clear font that can be read at a glance above all else, as a split-second of attention is all you can expect.

ADD BORDERS TO YOUR SIGN

Especially in an area where there are many signs, adding borders can make a sign pop out from its surroundings.

MAKE THE CONTENT SHORT & SPECIFIC

Like we mentioned earlier, people aren’t going to stop for long if at all to read a sign. If you’re advertising a deal, make sure the product or service is front and center, and use the least amount of words you can to explain the details of your deal.

ATTRACTIVE LIGHTING

Lighting draws the eye to your sign. The right lighting can catch customers’ eyes even if they aren’t looking in the direction of the sign. It also makes sure that your sign is bright enough to read once it starts to get dark outside.

PHILLIPS SIGN & LIGHTING CO. | EXPERT SIGNS AND LIGHTING FOR YOUR BUSINESS

To be the best, you need the best. When it comes to being the best at standing out from the crowd, the signs and lighting that we design for businesses are at the top of the list. Our expert in-house design team will work with you to design signs and lighting that meet all of your goals and your business’s style. We’ll work with you to come up with a design you love, then we’ll build and install it for you.

To learn more, give us a call at (586) 468-7110 or send in an online contact form today!