Does Your Sign Reflect Your Company’s Identity and Brand Values?

Why First Impressions Start with Your Signage

Every day, your sign is silently representing your business to every person who walks or drives by. It’s more than just a name on a building—it’s a first impression, a brand ambassador, and a powerful marketing tool rolled into one.

A worn-out or outdated sign can send the wrong message about your business, even if everything inside is top-tier. On the flip side, a fresh, well-designed custom sign can instantly build trust, intrigue, and familiarity with your audience.

When you arrive at your business, you should feel proud of the sign above your door. It should align with your vision, your service quality, and your overall brand aesthetic.

Key Factors to Consider When Updating Your Business Sign

Whether you’re opening a new business, undergoing a rebrand, or simply freshening things up, here are some crucial things to keep in mind:

Design Consistency with Your Brand

Your signage should visually match the tone of your business. For example, Johnny Black’s Public House used an open-face channel letter sign with exposed bulbs, blending modern flair with a classic, vintage vibe that fits the character of the building and their target audience. The right sign should look like it belongs on your building—because it represents what’s inside.

Materials and Lighting

Choosing between illuminated vs. non-illuminated, metal vs. acrylic, or dimensional letters vs. flat signage can drastically impact the overall feel of your brand. Our team will guide you through options to find what works best for visibility, durability, and style.

Color Contrast and Visibility

Color plays a huge role in attracting attention and improving readability. Strong contrasts between your sign’s background and text can increase visibility from a distance. We help you choose a palette that aligns with your branding and makes your sign easy to read in both day and night conditions.

Building Integration

A sign shouldn’t feel like an afterthought. It should blend seamlessly with your building’s architecture—whether that means mounting channel letters directly on the wall, integrating monument signs near an entrance, or using a panel system to cover a challenging surface.

Let Phillips Sign & Lighting Help You Make the Right Impression

At Phillips Sign & Lighting, we understand that a business sign is more than just a decoration—it’s a tool for success. We combine our decades of experience with a personalized approach to design signage that reflects your company’s story, industry, and audience.

From initial concept to final installation, our team ensures every detail is considered—from material selection and lighting to placement and building integration.