How to Make Your Business Sign More Visible and Memorable

Creating the perfect sign for your business can be tricky. You want it to capture the essence of your customer experience, while also being noticeable and memorable. You’ve probably seen great signs that stick in your memory—not because they made you stop and think, but because you recognized them the next time you saw them.

And then there are the bad signs—the ones that leave you wondering what the business was thinking. Regardless of how stylish a sign looks, its primary purpose is to make your business visible, recognizable, and approachable. Here are some key tips to increase your sign’s visibility and impact.

 

Why Sign Visibility Matters for Business Growth

Your business sign is often the first point of contact with a potential customer. A well-designed and strategically placed sign can be the difference between being ignored or becoming a recognizable local brand. It’s not just about looking good—it’s about being seen, remembered, and understood in a matter of seconds.

Choose Eye-Catching Colors That Work Together

Color is the first thing people notice on a sign. Before your logo or message even registers, your color scheme grabs attention. Use vibrant, contrasting colors that stand out from the surroundings.

Equally important is making sure your text color contrasts well against the background. Getting attention is pointless if people can’t read your message.

Keep the Text Short and Simple

Most people only give a sign a passing glance—a second or two at most. Unless it’s exceptionally captivating, there’s little time for long sentences or detailed explanations.

Stick to a short, clear message that can be absorbed instantly. Your logo and imagery will help reinforce your brand, so your text should do one job—and do it quickly.

Choose a Clear, Legible Font

With so many font styles available today, it’s tempting to choose one that looks stylish or elegant. But be careful—what looks cool to you might be hard to read for a passerby.

Remember, you already know what your sign says—your customers don’t. Choose a clean, readable font that ensures your message is instantly understood.

Pick the Right Location for Maximum Exposure

Even the best-designed sign won’t help your business if it’s not visible. Choose a location that allows your sign to be seen from multiple angles and distances.

Be mindful of trees, poles, other signs, and nearby distractions. Also, consider lighting—if your business operates after dark or in shaded areas, use backlighting or external lighting to keep your sign visible regardless of the time of day.

 

Phillips Sign & Lighting Co. | Professional Custom Sign Creation

Creating an effective business sign takes more than just creativity. It involves graphic design, psychology, and placement strategy to truly make an impact. At Phillips Sign & Lighting, our experienced team takes all of these elements into account to ensure your custom sign does more than just look good—it works.

We’ll begin with a consultation to understand your goals, then design a sign that captures your brand’s message. Once approved, we’ll build and install it with expert craftsmanship and attention to detail.

Call us today at (586) 468-7110 or fill out our online contact form to get started on your custom sign!