Storefront Sign Tips That Drive Sales & Attract Customers

In today’s internet-driven age, it’s unlikely that most potential customers will take the time to go inside and investigate a store to see if it’s worth their while to make a purchase. This means that to draw people in from the street, you need effective signs to convey that you offer something relevant to them, along with compelling prices or deals that make your offerings worth their time. Having one simple sign isn’t sufficient to create this kind of impression; you need more information to convey what your business can offer them. When you think of storefront signs, you may primarily think of the large block letters above the door. However, there’s a variety of storefront signs that you can use to attract attention and drive sales.

Why Your Storefront Signage is More Critical Than Ever

In a world increasingly dominated by online interactions, your physical storefront serves as a crucial touchpoint for potential customers. It’s your 24/7 salesperson, making the first impression and silently communicating your brand’s value. Effective storefront signage isn’t just about visibility; it’s about conveying immediate relevance, enticing passersby, and ultimately converting curious glances into foot traffic and sales.

Essential Storefront Sign Types to Boost Foot Traffic

To truly stand out and convert street traffic into loyal customers, consider incorporating a strategic mix of signage:

Channel Letter Signs: Your Primary Brand Statement

These are the large block letter signs typically found above your door. While you can always utilize more than just one sign, your channel letter sign will draw attention first and make the biggest impression. That’s why it’s important to have a striking, attractive channel letter sign that can convey to potential customers what they can expect from your business. Signs, in general, are a mix of clear and subliminal messaging. The clear message being the name of your business and possibly a slogan. Subliminal messaging could include anything from your chosen logo to the colors you select. All of these elements contribute to the impression people form of your business, and if executed correctly, they can attract customers who know what to expect and who genuinely want to be there.

Window Signs: Dynamic Messaging & Visual Appeal

We’ve all passed a business and seen large window signs advertising either their products or services, or a special deal they have active. No matter what kind of experience you want to offer your customers, window signs are always a valuable asset. Some people may perceive window signs as tacky, but that doesn’t have to be the case. The sign doesn’t have to feature huge letters and numbers in a loud neon color. You can choose a more elegant font and colors that fit seamlessly with your storefront’s design. Furthermore, don’t dismiss those bold window signs. They instantly convey what’s being offered, and they often draw attention more effectively than other sign types.

Outdoor Standalone Signs: Attracting Passersby with Promotions

If you’re a business that runs regular promotions and changes them frequently, then you could benefit from A-Frame signs or waterproof posters. A-Frame signs are structured similarly to a “wet floor” sign, but they can display any message you desire. You could include images or text on them, or even incorporate a blackboard for frequent promotional changes. Waterproof posters can be affixed to a small sign, similar to those found in the sales section of a clothing store. If you place one of these outside near your door, passersby will instantly know you’ve got a promotion without anyone needing to stand out there announcing it.

Partner with Phillips Sign & Lighting Co. for Expert Signage Solutions

If you want to drive sales, you need to attract more customers into your business. You don’t just need more traffic, however; you need customers who are genuinely interested enough to make a purchase once they enter. The best way to attract more qualified traffic and cut through the crowd of individuals who might lose interest once inside is by implementing effective and clear signage. At Phillips Sign & Lighting Co., effective and clear signage is our area of expertise. We can create custom signage for your business that perfectly captures the message you want to convey to customers. We’ll provide a consultation where we gather all necessary information to create the perfect design. Then, we’ll create the design and ensure your complete satisfaction before proceeding with fabrication. We can even install the signs for you, ensuring they are securely mounted on your building and function effectively.

To receive a personalized consultation on new signage for your business and start driving more sales, give us a call at (586) 468-7110 or complete our form with any questions you may have today!