Why is it important to keep your business signs visible for winter?

As we approach another daylight savings time, our clocks shift back, and the days get darker sooner. Now is the time to consider repairing your business outdoor signs for winter appearance after dark.

As a business owner, lighting signs for business plays an important role in marketing. It helps potential customers understand who you are, your products or services, and where they can find you. If your LED outdoor sign is unlit or needs repair, you could lose out on potential and existing clients in winter.

So, why are working, illuminated signs so important?

Increased Visibility:

Your sign should always be visible. Day or night. Open or closed. It is extra important to have your sign visible in the winter months as darkness sets in early. Call us to service any non-lit issues you may be having.

Reliability:

If your sign looks run-down, uncared for or unsightly, potential customers may unconsciously transfer these feelings about your visual appearance, to feelings about what the quality of your work might be. Keep consumers from creating negative opinions.

Safety:

When it’s dark and gloomy outside, a bright, functional sign can give an impression of a safe, secure environment, especially in areas that may otherwise feel less inviting. This can be a critical factor in encouraging customers to stop in as well as employee safety.

Efficiency:

Illuminated signs use energy-efficient lighting, like LED, which can lower costs for keeping a sign lit up at night and darker days, protecting your investment. Keeping up with regular maintenance helps prevent premature wear and tear on your sign.

Shine Bright With Help From Phillips

We can help you during these dark, cold months. Give Phillips Sign & Lighting a call to keep your sign shining bright all winter long.