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Tips for Making your Business’s Sign Stand Out from the Crowd

From our experience and specialty in creating signs and lighting solutions for businesses, we know firsthand the importance of having a standout sign that draws attention to your business. Your sign is often the first impression customers have of your business, and it can play a crucial role in attracting new customers and building brand recognition. Here are some tips from our decades in the industry that can help your business's signs stand out from the crowd.

What Are Pole Banner Signs?

If you’ve ever driven through a downtown area and seen the signs hung up on the side of the pole advertising the downtown area or maybe a local sports team, then you’ve seen pole banner signs. They’re a great way to attract the attention of drivers and passengers in cars, as they’re lined up along the street and usually at the level of where storefronts hang their signs. So, when people are scanning stores to see where they want to go, they’ll see the pole banner sign right in their line of sight. They’re often used by cities, schools, universities, and even shops to call attention to any promotion or event going on. Pole banners can be anywhere from 2 to 8 feet in length, and 18 to 30 inches in width.

Common Logo Design Trends

Having a great logo for your business is essential to brand recognition amongst your customers. New and existing customers need something that catches their eye and immediately embodies the experience your business can offer them. This will stick in their head, and your services will come up whenever they see it. There are plenty of ways you can design your logo, and trends come and go. If you’re wondering which direction to go with the design of your logo, check out some of these popular logo design trends to see what’s working now.

Trends in Sign Design for 2023

The whole point of putting up signs for your business is to attract customers and to stay attractive to customers, you have to keep up with the latest trends. Design goes through trends of what works and what doesn’t. You see it most clearly in fashion, but it happens in signage for businesses too. Here are the big trends for signage design in 2023.

The Best Ways to Make your Business Front Stand Out

At Phillips Sign & Lighting Co., we are experts in designing the kind of signs and lighting that get people’s attention and make an impression.

Winter Maintenance Tips for your Signs

The full function and importance of your sign lie in its appearance, the winter elements can take a toll on that. The last thing you want to do is advertise your business with a beaten-up, tattered sign. It doesn’t send the message that you’re hoping for. So, when this Michigan winter hits, be prepared to protect and maintain your sign with these tips so that it can do your business justice!

Tips for Building Successful Holiday Marketing Campaigns

Holidays are a special time of year for everyone, including businesses. Holidays are your chance to take advantage of increased shopping by creating promotions that are going to catch your customers’ attention. But in a sea of competing holiday marketing campaigns, how do you make sure yours sticks out from the crowd? A great place to start is with the right signage and lighting to draw customers in. Let’s take a look at how different types of signs and lighting can catch the eye and drive in foot traffic during the holidays.

Show People Where to Go with Directional Signage

If you’ve ever walked through a hospital or an airport, you know how essential directional signage can be. It’s easy to overlook the importance of a sign telling people where to go as a business owner, you already know where everything is in your business and where your business is located. But for a new customers, directional signage makes finding what they want or need much easier without needing a person there to tell them. Let’s take a look at the benefits of directional signage for your business.

How Channel Signs Attract More Business

It’s easy to underestimate the power of a quality sign for your business. You may think, “as long as the sign gives people the information it needs, what’s the difference?” But there is a big difference. The right sign attracts more attention from people, it sticks in their minds, and it brings in more customers. One of the best signs for any business or storefront is the channel signs.

What Effect Does Font Have On Your Sign?

The font you choose will make or break your sign. So, here are some important things to consider when choosing the right font for your business’s sign.

How to Increase Your Sign’s Visibility

No matter how good your sign looks, the main purpose of it is to make your business visible and recognizable. Here are some tips for increasing your sign’s visibility.

Tips for Creating Storefront Signage that Drives Sales

In today’s internet-driven age, it’s not likely that most potential customers will take the time to go inside and investigate a store to see if it’s worth buying anything from.

How Quality Signs Improve Any Business

Investing in a high quality sign will do tons more for your business than you might expect. A sign doesn’t just show your potential customers the name of your business, it gives them an impression of what kind of experience they can expect from you.

Increase Awareness of your Business with Channel Letter Signs

If you’re looking for ways to attract more customers to your business with a simple, affordable, and effective change, a channel sign is the perfect addition. With a customized channel sign built to advertise your business, you can catch the eyes of customers driving or walking by much more effectively. You can show your customers that they’re in the right place while showing off some of your business’s personality while you’re at it.

The Masonic Temple Detroit

Detroit’s Masonic Temple (The Masonic) is the largest building of its kind in the world. The cornerstone was laid in 1922 during a ceremony attended by thousands of Detroiters, using a trowel previously used by George Washington during the construction of the U.S. Capitol. Since then, it has become one of Detroit’s premiere venues for concerts, comedy shows, weddings, graduations, etc. That being said, the Masonic Temple was going to need a sign that could showcase multiple events going on simultaneously. So, let’s talk about the sign design.

Does Your Sign Reflect Your Company?

When you pull in to work each day you should feel good about the way your sign looks. Your sign represents you and your brand and can welcome or detour potential customers considering coming in on a daily basis. Not only, do you want a sign to represent your brand, but also to match and work well with the aesthetics of your building.

HD LED Displays Maximizes ROI

Phillips Sign & Lighting has been working with Watchfire for years. Now, we are taking it to the next level with the highest resolution LED Displays for outdoor signage. Utilizing a LED Display can boost your revenue by 5%. If your business does 500k in revenue per year, you can add another $25,000/yr from your return on investment. Using your new LED Display correctly can pay for itself in 18 months. You can target specific products or services to create promotions for the abundance of traffic that drives by your business every single day.

Experience Is Key

Many companies talk about experience when it comes to the products and services they provide. They'll say things like "55 years combined experience". That's obviously great and experience is a hugely important thing.

Phillips Sign & Lighting Is The Dental Sign Expert

Since 1952, Phillips Sign & Lighting has worked with a plethora of dental practices throughout Michigan.

Showcasing Your Brand At The Highest Level

Giving your building identity with your company name is a basic necessity. However, do you want to just cover the basics?

Illuminate Your Message With Business Sign Lighting

Phillips Sign & Lighting expertly creates outdoor sign lighting to attract the attention of customers in the early hours of the morning and throughout the night. Just as we handcraft custom signs with expertise and diligent care, we strategically design business sign lighting to make your sign and your message look incredible.

Make a Bold Statement and a Lasting Impression with MI Custom Signs

At Phillips Sign & Lighting, we create all types of signs for all types of businesses, churches, and organizations. We are the go-to company for channel letter signs, pole signs, neon signs, wall signs, and more.

How Channel Letter Signs Get Your Message Out to Customers

At Phillips Sign and Lighting, we handcraft high-quality channel letter signs for all types of businesses and organizations. And we would love to create the perfect sign for your branding and marketing needs.

Does Your Church Need A Sign?

Phillips Sign & Lighting is a premiere Michigan sign company, and they can create the perfect sign for your church. Whether you're looking for monument signs, pole signs, or channel letter signs, Phillips Sign and Lighting is the go-to source for MI custom signs.

Michigan Signs Make Great First Impressions on Shoppers, Diners, and Clients

Phillips Sign and Lighting helps Southeast Michigan companies make positive first impressions on customers with MI custom signs, including channel letter signs, pole signs, neon signs, and vehicle graphics. They also design and install lighting systems, including commercial sign lighting and commercial outdoor sign lighting.

Phillips Sign & Lighting Mobile App!

Phillips Sign & Lighting Unveils New Mobile App, Proving Once Again That They Are Metro Detroit's Best Commercial And Custom Sign Company.

Need Lighting? We can help!

Phillips Signs & Lighting Inc. offers commercial lighting solutions to help you enhance the value of your business.

Join us for our Open House.

Help us Celebrate Phillips Sign & Lighting 65th Anniversary!

What is your sign saying about your business?

Signs say a lot about the products and services your company offers. You only have one opportunity to make a first impression. This is why you need to make sure you know what your sign is saying about your business and hire the best sign company in Michigan

Our Electronic Message Display Signs

Phillips Sign & Lighting is Metro Detroit’s premier Electronic Message Center (EMC) sign expert. We incorporate high quality EMC signs perfect for outdoor use.

Phillips Signs helps Better Made Detroit brand change their sign after 70 years

Detroit’s famous potato chip company Better Made, is getting a new sign after 70 years. Their new sign will be installed on April 12th.

Did you know that Phillips Signs & Lighting also offers Neon Signs?

Neon Signs for Detroit Metro and Southeast Michigan area.

Are vehicle graphics right for you?

Phillips Signs and Lightning Vehicle Graphics

New Lawn Sign for The Pines Condo Association

From Concept to Completion, here’s a lawn sign that we recently designed and built for The Pines Condo Association.

The Mariner Video

New Sign for the Mariner Theater in Marine City

New Sign for the Magic Bag in Ferndale

Call with any questions

Phillips Sign & LIghting places its hightest values on customer satisfaction with concentration to detail, timliness and budget. Client satisfaction is our primary goal. We are the premiere Metro Detroit area sign company.

Public House

The Mariner in Marine City

It’s on Water Street, a few blocks south of Broadway, but the Mariner theater looks as if it could fill a small site in New York’s fabled theater district. Workers from Phillips Lighting & Sign in Harrison Township have installed a large marquee in the style of the late 1920s at the Mariner.

Blue Water Convention Center

Phillips Signs and Lighting of Harrison Township began installing the $10,300 sign Monday. The 22-by-4.5 foot LED-lighted sign is above the Freighters Eatery and Taproom sign at the north entrance.

New Roof at Phillips Sign and Lighting Inc.

Stanley Engineered Fasteners

Installing Way Finding

Install 05/08

Install

Electronic Message Center—Best Form of Advertising?

Electronic Message Centers can provide businesses with a cost effective way to reach customers. According to an SBA study EMC maybe a cheaper than conven-tional advertising

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