Refreshing Your Brand: Design Tips to Upgrade Your Branding
Your brand identity is more than just a logo; it's the sum of all the visual and emotional elements that represent your business. At Phillips Sign & Lighting Co., we understand the power of effective branding, and we're here to share some design tips to help you upgrade your branding and shine a light on your business.
Highlighting Success: How Signs and Lighting Enhance Customer Engagement for Businesses
In today's highly competitive marketplace, businesses are constantly seeking innovative ways to attract and retain customers. One often overlooked but incredibly effective strategy is leveraging signage and lighting to boost customer engagement. At Phillips Sign & Lighting, we firmly believe that a well-crafted sign and a thoughtfully designed lighting setup can work wonders in creating a lasting impression on potential customers. In this article, we will explore how businesses can harness the power of signs and lighting to increase customer engagement and propel their success.
Illuminating Your Business with LED Signs and Neon Signs
In the world of signage, LED signs and neon signs are two popular choices known for their captivating illumination and ability to draw attention. At Phillips Sign & Lighting, we understand the importance of choosing the right signage solution for your business. In this article, we will compare and contrast LED signs and neon signs, highlighting their unique features and helping you make an informed decision that suits your brand and objectives.
Tips for Making your Business’s Sign Stand Out from the Crowd
From our experience and specialty in creating signs and lighting solutions for businesses, we know firsthand the importance of having a standout sign that draws attention to your business. Your sign is often the first impression customers have of your business, and it can play a crucial role in attracting new customers and building brand recognition. Here are some tips from our decades in the industry that can help your business's signs stand out from the crowd.
If you’ve ever driven through a downtown area and seen the signs hung up on the side of the pole advertising the downtown area or maybe a local sports team, then you’ve seen pole banner signs. They’re a great way to attract the attention of drivers and passengers in cars, as they’re lined up along the street and usually at the level of where storefronts hang their signs. So, when people are scanning stores to see where they want to go, they’ll see the pole banner sign right in their line of sight. They’re often used by cities, schools, universities, and even shops to call attention to any promotion or event going on. Pole banners can be anywhere from 2 to 8 feet in length, and 18 to 30 inches in width.
Having a great logo for your business is essential to brand recognition amongst your customers. New and existing customers need something that catches their eye and immediately embodies the experience your business can offer them. This will stick in their head, and your services will come up whenever they see it. There are plenty of ways you can design your logo, and trends come and go. If you’re wondering which direction to go with the design of your logo, check out some of these popular logo design trends to see what’s working now.
The whole point of putting up signs for your business is to attract customers and to stay attractive to customers, you have to keep up with the latest trends. Design goes through trends of what works and what doesn’t. You see it most clearly in fashion, but it happens in signage for businesses too. Here are the big trends for signage design in 2023.
The full function and importance of your sign lie in its appearance, the winter elements can take a toll on that. The last thing you want to do is advertise your business with a beaten-up, tattered sign. It doesn’t send the message that you’re hoping for. So, when this Michigan winter hits, be prepared to protect and maintain your sign with these tips so that it can do your business justice!
Tips for Building Successful Holiday Marketing Campaigns
Holidays are a special time of year for everyone, including businesses. Holidays are your chance to take advantage of increased shopping by creating promotions that are going to catch your customers’ attention. But in a sea of competing holiday marketing campaigns, how do you make sure yours sticks out from the crowd? A great place to start is with the right signage and lighting to draw customers in. Let’s take a look at how different types of signs and lighting can catch the eye and drive in foot traffic during the holidays.
If you’ve ever walked through a hospital or an airport, you know how essential directional signage can be. It’s easy to overlook the importance of a sign telling people where to go as a business owner, you already know where everything is in your business and where your business is located. But for a new customers, directional signage makes finding what they want or need much easier without needing a person there to tell them. Let’s take a look at the benefits of directional signage for your business.
It’s easy to underestimate the power of a quality sign for your business. You may think, “as long as the sign gives people the information it needs, what’s the difference?” But there is a big difference. The right sign attracts more attention from people, it sticks in their minds, and it brings in more customers. One of the best signs for any business or storefront is the channel signs.
Investing in a high quality sign will do tons more for your business than you might expect. A sign doesn’t just show your potential customers the name of your business, it gives them an impression of what kind of experience they can expect from you.
Increase Awareness of your Business with Channel Letter Signs
If you’re looking for ways to attract more customers to your business with a simple, affordable, and effective change, a channel sign is the perfect addition. With a customized channel sign built to advertise your business, you can catch the eyes of customers driving or walking by much more effectively. You can show your customers that they’re in the right place while showing off some of your business’s personality while you’re at it.
Detroit’s Masonic Temple (The Masonic) is the largest building of its kind in the world. The cornerstone was laid in 1922 during a ceremony attended by thousands of Detroiters, using a trowel previously used by George Washington during the construction of the U.S. Capitol.
Since then, it has become one of Detroit’s premiere venues for concerts, comedy shows, weddings, graduations, etc. That being said, the Masonic Temple was going to need a sign that could showcase multiple events going on simultaneously. So, let’s talk about the sign design.
When you pull in to work each day you should feel good about the way your sign looks. Your sign represents you and your brand and can welcome or detour potential customers considering coming in on a daily basis.
Not only, do you want a sign to represent your brand, but also to match and work well with the aesthetics of your building.
Phillips Sign & Lighting has been working with Watchfire for years. Now, we are taking it to the next level with the highest resolution LED Displays for outdoor signage.
Utilizing a LED Display can boost your revenue by 5%. If your business does 500k in revenue per year, you can add another $25,000/yr from your return on investment.
Using your new LED Display correctly can pay for itself in 18 months. You can target specific products or services to create promotions for the abundance of traffic that drives by your business every single day.
Many companies talk about experience when it comes to the products and services they provide. They'll say things like "55 years combined experience". That's obviously great and experience is a hugely important thing.
Illuminate Your Message With Business Sign Lighting
Phillips Sign & Lighting expertly creates outdoor sign lighting to attract the attention of customers in the early hours of the morning and throughout the night. Just as we handcraft custom signs with expertise and diligent care, we strategically design business sign lighting to make your sign and your message look incredible.
Make a Bold Statement and a Lasting Impression with MI Custom Signs
At Phillips Sign & Lighting, we create all types of signs for all types of businesses, churches, and organizations. We are the go-to company for channel letter signs, pole signs, neon signs, wall signs, and more.
How Channel Letter Signs Get Your Message Out to Customers
At Phillips Sign and Lighting, we handcraft high-quality channel letter signs for all types of businesses and organizations. And we would love to create the perfect sign for your branding and marketing needs.
Phillips Sign & Lighting is a premiere Michigan sign company, and they can create the perfect sign for your church. Whether you're looking for monument signs, pole signs, or channel letter signs, Phillips Sign and Lighting is the go-to source for MI custom signs.
Michigan Signs Make Great First Impressions on Shoppers, Diners, and Clients
Phillips Sign and Lighting helps Southeast Michigan companies make positive first impressions on customers with MI custom signs, including channel letter signs, pole signs, neon signs, and vehicle graphics. They also design and install lighting systems, including commercial sign lighting and commercial outdoor sign lighting.
Signs say a lot about the products and services your company offers. You only have one opportunity to make a first impression. This is why you need to make sure you know what your sign is saying about your business and hire the best sign company in Michigan
Phillips Sign & LIghting places its hightest values on customer satisfaction with concentration to detail, timliness and budget. Client satisfaction is our primary goal. We are the premiere Metro Detroit area sign company.
It’s on Water Street, a few blocks south of Broadway, but the Mariner theater looks as if it could fill a small site in New York’s fabled theater district.
Workers from Phillips Lighting & Sign in Harrison Township have installed a large marquee in the style of the late 1920s at the Mariner.